There is no doubt that the future is digital. The digital economy is embedded in every corner of our lives and it is not going anywhere. Most companies recognize that digital is the way to go as it has proven to be more efficient and effective in comparison to traditional marketing. With Digital Marketing, you can expect positive outcomes in the job like versatility, creativity, earnings and more.
Versatility – As the industry grows and changes, there is always something new to do and to learn. Because of this, you will hone your skills and further educate yourself with the new experiences and situations you will be exposed to. If you choose a career path or want to specialize in this field and decide to make a little change later in life, you’re most likely only going to need a little training to make the switch. This gives you the opportunity to build on existing skills while learning new ones in the same field.
Creativity – Creativity is very important as a Digital Marketer. Creativity is not limited to design but it is also expressed in creative thinking as that is a powerful tool in marketing and business in general. As a Digital Marketer, you will think of new ways to market your product and engage your audience. Generally, Digital Marketers have to think outside the box.
Variety – Every day is different in this industry. A Digital Marketer has the opportunity to work with different people whether it is a new client, a colleague with an interesting specialty or even, engaging with your audiences. One special thing about this career path is that it does not matter whether you consider yourself as introverted or extroverted, there will be a place for you in the Digital Marketing world from working directly with people to working behind the scenes writing blogs or doing web work.
Income – According to neuvoo.com, a job search engine, the average Digital Marketing salary in Canada is $58,403 per year or $29.95 per hour. Entry level positions start at $30,300 per year while most experienced workers make up to $99,284 per year. When a job is in demand, it means there is more opportunity to negotiate your salary regardless if you are working in-house or as a freelancer. Depending on your skill set, your salary will vary.
*All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.