Diploma

Digital Marketing

36 Weeks

Course Duration

Calgary

Program Offered In

Admission Requirements

Standard Admission

Students must meet ALL of the following criteria:

  • Alberta High School Diploma, verified by transcript, or non-Alberta equivalent OR
  • General Equivalency Diploma (G.E.D) and ALL of the following criteria:
  • Successful interview with school administration
  • Canadian Language Benchmark of 5 if students' first language is not English

Mature Admission

Students must meet ALL of the following criteria:

  • Must be at least 18 years old
  • Successful result on Wonderlic test with passing score of 20
  • Successful interview with school administration
  • Canadian Language Benchmark of 5 if students' first language is not English

Course Components:

1. Foundations of Digital Marketing
2.Digital Marketing Strategy
3. Website Design and Optimization l
4. Business Communications & Email Marketing
5. Website Design and Optimization ll
6. E-Commerce Principles
7. Business Automation Tools
8. Search Engine Optimization (SEO) Principles
9. Consumer Behaviour
10. Social Media for Business
11. Mobile Marketing
12. Digital Media Production
13. Content Marketing Strategy
14. Business Plan & Project Management
15. Digital Marketing Analytics
16. Advertising Methodology
17. Practices and Ethics of Digital Marketing
18. Practicum

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