Online / In-person / Combination

46 Weeks

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Program Overview

Admission Requirements

Information Kit

Student Testimonials

Readiness Quiz

Diploma Summary

ABM College’s Digital Marketing Diploma in Calgary helps equip students with various strategies, techniques and skills needed for a successful career as a digital marketer. Students will be immersed in the world of all digital channels including social media, email marketing, web design, SEO and more. Students end with a 4-week practicum to develop and execute online business strategy in a hands-on, real-world environment. The goal is to cultivate students with forward-thinking programs and a combination of theory and technical skills to help make them versatile and well-rounded professionals.

This program aims to educate students on the skills required to design, implement and manage successful multi-channel digital campaigns. Students will learn to create actionable digital marketing strategies and gain knowledge to increase sales and market awareness of small businesses and enterprises. This program offers a comprehensive course that provides the essential knowledge and skills required in modern-day businesses.

Digital Marketing

Diploma Highlights

An in-depth understanding of Google Ads and other PPC advertising

Search Engine Optimization (SEO) principles, application, and theory

Business communication, consumer behaviour, and e-commerce strategies

Social media, content and mobile marketing theories and application

Digital marketing analytics with a focus on data interpretation, analysis as well as research processes and methodologies

Career Opportunities

Digital Marketing Coordinator

Junior Web Developer

SEO Specialist

Social Media Specialist

Marketing Assistant

Salary Range

Digital Marketing Diploma Course Curriculum

The Foundation of Digital Marketing course provides an overview of state-of-the-art information including the best practices so you can design, implement and evaluate digital marketing strategies. This course covers a comprehensive overview of the fundamental pillars of digital marketing including customer resource management (CRM), email marketing, search engine optimization (SEO), social media marketing (SMM), copywriting, content marketing and more.

Students are introduced to different web tools to manage, maintain and update content on websites. It provides an extensive overview of the different platforms to develop and implement a functional website. Students will practice building and publishing a responsive, well-designed, high performing website that is aligned to a client's business goals. Concepts such as GDPR (web privacy) and Terms of Use will be explored within this course.

Students learn the skills of writing, copywriting, content curation, and professional interactions. The different roles of technology to enhance communication in the workplace and marketplace will be presented. Students will develop a strong understanding of email marketing and deliverability. Assignments will include hands-on tools and strategies with common industry-standard software such as Mailchimp, Constant Contacts, Send Lane and Infusionsoft to reach marketing KPI and goals. Concepts such as ethics, CASL and email privacy will be covered within this course.

Students will explore using the power of words to create online visibility. Students will learn the anatomy of how search engines work, how to boost conversions and SEO strategy. This course will develop an understanding of the most commonly used search engines such as Google, Yahoo, and Bing and the concept of online directories and submission strategy to rank higher in search engine using organic and paid search techniques.

This course is meant to educate students on the use of social media to grow a business, to extend customer reach, and to expand brand messages. It provides scenarios to apply social media concepts and the best practices for organic and paid marketing activities. Students will learn how to effectively design, plan and execute campaigns, measure the quality of a campaign such as ROI, and meet business objectives. Students will dive into tools such as Facebook for Business and YouTube channels, and will learn how to navigate Instagram and Twitter platforms.

This course is all about the power of applying entrepreneurship concepts and strategies to create successful, deliverable business. Students will experience evaluating opportunity, competitive analysis, marketing, risk management and acquisitions. Project management tools will also be examined to achieve the necessary skills to plan, schedule and control a project timeline under time stress and different priorities.

Admissions Requirements

Digital Marketing Diploma Information Kit

This kit includes important details on the Digital Marketing Diploma program at ABM College.

Digital Marketing Information Kit

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Student Recommendations of ABM College

I loved every minute of going to ABM College, I felt they prepared me so well for my course and for what's to come after graduation. I could not be happier with my education and now my successful career as a Health Care Aide.

Kelly Reis, Alberta
ABM College helped me to pursue my dream job. At first, I was hesitant because I thought doing classes online is not so easy. But they have flexible hours to attend so working students can choose a time to work with your schedule. All instructors are very approachable and staff are very accommodating. A great school that I will not forget.

Bhing Sayson-Cuadra, Saskatchewan
Deborah Cheesman
I studied the Diploma program in Business Administration and graduated May 2022. The teachers I had were all amazing! They are very good at what they do and help us as much as they can. They share their knowledge and experiences and help the students in every way.

Emma Rose Lontoc, Alberta
Erlinda Harn
I studied Medical Office Assistant & Unit Clerk at ABM College. The decision was difficult for me in my 40’s with kids and work, but I had great experience with online lessons. Thanks to my Instructors for always supporting and helping me. A good decision to study at ABM College.

Rafaela Goyena, Alberta
Ian Morales
Being a student of theMedical Office Assistant and Unit Clerkprogram was a great platform to change my career in the medical field. As I finished my studies, a lot of opportunities opened up to me to work as a unit clerk in the Saskatchewan Health Region.

Cheryle Pascua, Saskatchewan
Highly recommend it for professionals who need to upgrade their skills. I took the Digital Marketing Diploma and really liked it. It helped me increase my skills and build up my confidence. Teachers and staff were all very kind and helpful.

Marlene Rados, Alberta