Employer Talk Series at ABM College

Posted by on Jul 9, 2016 in Uncategorized | No Comments
Employer Talk Series at ABM College

Imagine yourself as an employer – if you had two applicants applying for the same position with similar skills and educational backgrounds, but you personally knew one of the applicants, who would you hire? Chances are you’d hire the applicant who you knew personally. Welcome to the World of Networking Although this scenario is entirely […]

Marketing and Business: The 12 Brand Archetypes

Posted by on Jan 27, 2016 in Uncategorized | No Comments
Marketing and Business: The 12 Brand Archetypes

Marketers often incorporate an archetype into their product to develop a “brand personality” that appeals to the desired target demographic; this promotes consumer engagement and establishes brand loyalty. A psychologist, Carl Gustav Jung, identified 12 Archetypes that represent basic human motivations. Without further introduction, here are 6 of the 12 popular archetypes! The King/Queen/Ruler The […]

Business Administration: Identifying Your Target Market

Posted by on Dec 12, 2015 in Uncategorized | No Comments
Business Administration: Identifying Your Target Market

Prior to the creation of promotional content, businesses must define a niche-market that they wish to target. Mass marketing to all consumers without identifying key demographic, psychographic, geographic, and behavioral attributes will prove to be an ineffective marketing approach. Demographics Demographics cover a large range of characteristics such as gender, ethnicity, age, income, family size, […]

Small Businesses – 10 Critical Factors that Lead to Success

Posted by on Nov 13, 2015 in Uncategorized | No Comments
Small Businesses – 10 Critical Factors that Lead to Success

Starting a new business, picking up a less than successful enterprise, or re-vamping existing operations within your business can be a daunting task to take on. However, with these ten fool-proof tips, you’ll have your small business up and running in no time! Read on to learn some critical key factors when deciding to embark on […]

The 4 Ps of Marketing

Posted by on Sep 5, 2015 in Uncategorized | No Comments
The 4 Ps of Marketing

Marketers use many different methods to summarize and explain the fundamentals of marketing, but one of the most prevalent is ‘The 4 Ps’. Known as the marketing mix by business managers, the four Ps are typically referred to as: product, price, place and promotion. Product First and foremost stands the product; what are you selling? A […]

Is Small Business Really the Backbone of Canada’s Economy?

Posted by on Jul 23, 2015 in Uncategorized | No Comments
Is Small Business Really the Backbone of Canada’s Economy?

First things first, let’s define what “small” really means in small business. Industry Canada defines business sizes as: 1 to 4 employees: Micro-enterprise 5 to 100: Small business 101 to 499: Medium-sized business 500-plus: Large business Ninety-eight percent of businesses in Canada employ 1 to 99 people. The 2012 stats reported that there were just […]

Corporate Law? Sounds Fancy

Posted by on May 27, 2015 in Uncategorized | No Comments

Now That I Have Your Attention – What Exactly Is Corporate Law? Corporate Law is the study of how shareholders, directors, employees, creditors, and other stakeholders such as consumers, the community and the environment interact with one another. Under corporate law, corporations of all sizes have separate legal personality, with limited or unlimited liability for […]

Presentation Tips

Posted by on May 13, 2015 in Uncategorized | No Comments

Present Like a Professional Ah the dreaded presentation.  As many are aware studies show that public speaking is a bigger fear for people than death! With that being said, it’s your time to speak in front of a group of people about a topic and hope you keep them interested. What do you do? Do […]

ESL Coaching Now Available!

Posted by on May 12, 2015 in Uncategorized | No Comments

English as a Second Language ABM College is happy to announce that we now offer ESL Coaching (English as a Second Language)! This service is provided to those students who need a little extra assistance in English comprehension. The course is a preparation for programs offered at ABM College such as Health Care Aide and […]

What is a Debit?

Posted by on Apr 18, 2015 in Uncategorized | No Comments

Hopefully you filed those taxes! Here’s some useful accounting-related information. Accounting Terminology (Abbreviated Dr and Cr, respectively) debits and credits are entries made in account ledgers to record changes in value resulting from business transactions. Generally speaking, the source account for the transaction is credited (that is, an entry is made on the right side […]